http://www.clubone.com/ - I like how it's clean and has the buttons that can lead to different sites without being too confusing for current members and potential new clients.
The homepage should direct our members (within 3 wellness centers) to their own page. This page should also introduce us to potential new clients (corporate sites wanting fitness and wellness services) as well as promote our supplements that we sell.
Our colors are primarily dark blue and then yellow. We offer a variety of services(massage, recreation, group classes, personal training) to a collective group of people (they all work within the same buildings (3 different building sites)).
Demographics: They have a high education, mainly middle age, professionals, that want to remain or get fit.