For the purposes of finding the best overall design we would like to start by taking design concepts for our home page and our sellers page. The winning designer will be awarded the contest prize and also have the opportunity to work 1-on-1 to design the rest of the site pages (buyer's page, properties page, about us page).
The home page will serve a general purpose of introducing our company and services that we may provide, it should also contain a way for returning customers to login in to their accounts, and also directing new customers that have found the site organically to the seller’s page or buyer’s page. Important: The home page design must have prominent elements for users to choose either "buying" or "selling". There is no need for featured properties on the home page or a search bar. The home page should be simple yet powerful in presenting the marketing text + a way for users to immediately choose whether they are "buying" or "selling". Also in addition, should have a prominent element to go to "Search properties" page. Don't use the picture of the woman on the home page. This will be reserved for the about page.
We don't need the following on the home page: newsletter subscription, property search bar or feature of any kind, featured properties or realtor name or pictures of realtors. A lot of designs are including property search bar, but in fact what is needed is the same as a "buyer" or "seller" element, where the user read and clicks the element to go to a "properties search" page. The user will not be doing any search of properties or viewing properties on the home page.
The following marketing text for should be included on the home page:
- We apply old school wisdom with modern and innovative marketing to sell your property at prime value and in a short time.
-With over a decade of real estate experience in Tampa Bay area, you can be sure to find a home in the neighborhood of your desire
-We use professional services that showcase the best of your property, so you can be sure to get the most value when selling
- We apply original and advanced marketing strategies to showcase your property and investment, thus gaining the most value for your property
- Our professional grade photography, property showcase services, and modern marketing are applied at no additional cost to you
- We handpick the best properties to show our clients and ensure that it is within their budget
- Our extensive knowledge of the Tampa Bay area allows us to move you into your dream home in your dream neighborhood
- We use state of the art site that ensures all of the listing are current and up to date; in fact it is updated every 5 minutes
- With a combination of easy to use property search tools and our realtors, you can be sure to find the right home for you and your family
The sellers page will also serve a dual purpose of serving as an information page for sellers regarding services we provide and as a landing page for incoming ad and search engine generated leads to serve as a platform for capturing customers information. Thus it should provide a space for marketing and information regarding services provided and to also include a form to capture leads within a single page without the need to scroll beyond.
The page should consist of marketing text and designs with a section for obtaining contact information and such.
The following marketing text should be included in the sellers page:
- Selling Your Home Is A Few Steps Away (used as title)
- Our advanced team of marketers strategically place your property to sell quickly
- We use professional grade photography, property showcase services, and modern marketing are applied at no additional cost to you
- If you are looking to also buy your next home near or far, we will gladly use all of our home buying tools to help you find your next home
- Our extensive and detailed data collection of your property ensures that we list your property with all the proper and correct information to optimize potential buyers.
- All of our listings are marketed to maximize the greatest number of realtors showing your property to their potential buyers
- We Price your property to bring you the most return on your investment.
- Fast, Friendly, Professional
- We don’t neglect our customers, We are always available to answer your calls and emails
The following should be used for obtaining contact information form:
- First Name
- Last Name
- Property Address: Street, city, state, zip code
- Are you looking to also buy a house during or after sale of property ? (yes/no buttons)
- Are you looking to short sale? (yes/no buttons)
- Is your home currently vacant? (yes/no buttons)
- How much do you think the property is worth? (Drop down menu of price ranges at 25K increments up to 500K, last one to be 500K+)
- What is the reason for the sale of the property and additional comments: (leave 1000 character box)