BinBright offers a monthly residential trash bin cleaning service. Website provides a brief overview of the service, FAQs, and Sign-up Now page.
Target audience is middle-to-upper income homeowners, especially women that will make a quick decision to sign-up to avoid having to perform the task themselves.
No. New business
Goal of HOME page is to provide enough info that the visitor will click a SIGN-UP now link and enter the information required to become a customer. Key info on the home includes:
- Service info: we pressure wash your garbage bins with environmentally friendly detergent using recycled water. We clean bins monthly on the same day trash is picked up.
- Pricing info: the 1st bin costs $10, each additional bin is $5. We accept credit cards only.
- Risk Free: You will only be charged after each service visit. There are no contracts and you can cancel anytime.
Some similar company sites show their equipment or before/after pics of trash bins. I don't want to use that theme/idea.
Some similar company sites are listed below. They tend to focus on their 'green-ness' or their equipment. I don't think target market cares. I want focus to be that your garbage can won't smell or have maggots in it. And that all you need to do is sign-up and it all happens with no effort on the customers part.