Tell us a bit about who you are and the people you reach
Agile consulting company providing project management, software development and architecture services to clients in Sydney.
Recently launched a beta product "Acropora" which is a code quality scanning and visualisation tool for Java. Acropora provides insight into code redundancy, complexity and abandoned code and visualizes this through treemaps. The site is very much about the product launch.
http://www.atlassian.com has nice colors, pastels, rounded corners. makes use of perspective screenshots at angle. shadowed, glassy windowboxes. great showcase of how to display products.
The front page should introduce the company, services and have a breakout structure that advertises Acropora the new product. The company has an existing logo (attached) that can (should) be changed.
Use a pencil or charcoal like brush to create the page structure, I want it to look hand drawn. The product breakout structure should be at the top and support a stacked array of screenshots, with support for navigation.
please change the Iteration Three logo to also look hand drawn with the same pencil
the product page should describe acropora with screenshots, main features and value. the product logo is attached and cannot be changed.
The company is a startup, 1 person, make it a little rough around the edges. i'm really into crayon, charcoal, sketchy lines to illustrate things, give it an unfinished look. handdrawn lines, must select and use handwriting font. use light pastel colors.
use the mockup as a reference for the unfinished look, I like the way Balsamiq makes it look made up just now
use lots of illustration to give unfinished look. young demographics, sells to executives but as new tool for raw data visualization. i don't want to intimidate with polished look.