I have a new company offering personal safety and self-defense products and services aimed at university women. Services will include live workshops, instructional video, articles, interviews, and video updates (tip or "technique of the week.")
I am a martial arts instructor at a college campus and want to help college girls avoid and, if necessary, survive a physical or sexual assault, whether by stranger or date rape situation.
1) University adminsitrators who will be writing the check for my services. They will be people in charge of things like Student Affairs, Residential Life, Greek Life, Freshmen Orientation, Safety & Security, Risk Management, Women's Programs, etc.
2) College-age women who may also visit the site.
Clean, professional, not too busy.
Should have informational/educational feel, but a little edgy (appealing to both audiences listed above)
May include image of college-age women walking, maybe with earbuds or phone with concerned look at she realizes guy in the background is checking her out - or girl walking appearing very confident (bold) who notices, but is not concerned about the guy checking her out. Stock image is OK, but be sure to declare that.
Or surprise me with something else!
May include tagline, "Self-confidence, self-defense, self-mastery" near the "Bold Step" logo
Adjectives I have in mind for the website and service I provide are:
Professional, but cool enough to relate to college students
Established authority on the subject
Need design, plus all images broken out to individual graphics, preferably in PNG format, for final delivery
Incorporate provided logo. No color preference, but they should complement logo and speak to audiences listed above.
Tabs should include Home, Administrators, Students, About Us, Contact Us
Not too flashy or glitzy.