We manufacture the most sophisticated infrared sauna available on the market and we need a website to match. This is the Rolls-Royce of infrared saunas - there is no sauna in existence that provides the health benefits that ours does. Yes this is a huge claim, but it’s true. We need a website that reflects the high-end nature of this sauna and communicate its value to an affluent audience that is very interested in health and fitness. The market is a vanity market - celebrities, fitness gurus. Those interested in anti-aging, reverse-aging, vegan, alternative medicine, healthy skin.
Looking for sophisticated high-end presentation of information. Color palette should be health-oriented colors - please make recommendations and suggestions. Please see attached wireframe and use as a guide for layout of graphics and text. Use attached photography and logo for initial layouts and also feel free to go and find related photographs to use as placeholders.
Home page design - the homepage should have some signature photos of the sauna as well as photos of who the target users would be. The main goal of the homepage is to get people to make a phone call or request an information kit/DVD on the super sauna.
Secondary page design - will be for general product content, blog posts and information with the right sidebar call to action.
please see attached PDF but do not let this hinder your recommendations if you think something will work better
Please follow the wireframe but definitely feel free to show me versions with your own recommendations for content placement. Do not limit yourself to be provided wireframe if you think some changes would make it work better. The call to action will be for people to order a brochure and DVD of the sauna.