Rücken-Engel Berlin is new brand for a great product. Aiming at entrepreneurs, executives and higher management personal who are restrained by too many tasks and feel trapped in their everyday life as their position is a 360 ° occupation. Even when on vacation and in their spare time they have no change to really get off from work. I help them by providing ultimate relaxation in 3 hours and bring them closer to themself and their inner unique self. The treatment I offer is called Inner Diamond Treatment. It is a home spa service and the treatment combines two body processes that work magically (a hawaiian massage to harmonize the energy level in the body and a mental cleanse to manifest lightness and mental well-being). It feels like a bit of vacation in everyday life and every treatment brings you back to the life that feels right. My customers love the clarity and inner peace they get from my treatment.
For the business card I would like to have a dark (black, anthracit or very dark brown) background and the lettering should be in gold.
The logo and lettering should be in the style of the 1920ies' Art Deco. So, just the two words with a symbol in-between. Think of "The Great Gatsby" and Berlin at that time. The logo should be symmetric. I would like to have a logo that consists of Rücken (meaning back) and Engel (meaning angle) with a symbol between these two word. The symbol itself could be something like a diamond and hands around it. With a shine refering to the inner light that you feel afterwards. The symbol should be iconic by itself. It is also possible to include BERLIN in smaller letters below the symbol and the words Rücken and Engel. The whole logo should kind of resemble a chapagne label when putting an art deco frame around it. The draft below is a first try for a business card, but the symbol is missing. Leave out the "home spa service". Be creative, make it luxurious. Wow would be a nice reaction to it. Feel free to change the fonts.