logo for gōngfu

食品・飲料品

Definition gōngfu (功夫): accomplishment or skill cultivated through effort and hard work over time. noun – effort, skill, art, labour Style Minimalist, retro, casual (not serious, but not silly either), funky Target Audience 20s to late 30s with a sense of adventure when it comes to food. Curious and excited about trying something unique. Intrigued by street and local food movements. Target will be downtown residents of Ottawa in a central part of the city. We hope to appeal to diverse lunch crowd from young suits & govvies, to bike couriers & students. Location is adjacent to a park, which is a popular festival & concert venue. Background It is an exciting time in the Ottawa (Canada) food scene right now! More street food diversity is finally getting a chance to thrive in the city with 16 new food carts being allowed to launch this summer (see article link). I am looking to use this logo as part of a Crowd Funding initiative to support my Food Cart business which I hope will be the first of other iterations of the brand (more on this below). http://blogs.ottawacitizen.com/2013/02/15/roll-out-the-food-truckscarts-16-new-ones-coming-your-way-ottawa/ Business Gongfu is a street food business. My current project is a street food cart (not unlike a hotdog cart) but serving bao (steamed buns) with various (not necessarily Chinese/Asian) fillings. While bao are of Chinese origin, they will be acting as a medium for a variety of cuisine influences. The Chinese origin will definitely be acknowledged by many filling offerings that are traditionally at home in a steam bun, but ethnicity will not be a limiting factor. This could reflect in the design by acknowledging & representing the Chinese origins, but not letting the ethnic theme dominate (hence my attraction to the Westernized Bruce Lee jump suit & funky 70s Hongkong kungfu cinema). I also plan to run pop-up food events & catering. While initially bao will be Gongfu's main offering, I plan to also offer a variety of related street food dishes (noodles, chuanr , dumplings, rice bowls, congee). I hope to carry the brand forward to a food truck in the future, and serve a wider variety of dishes of Chinese street food origin (bao, noodles, chuanr, dumplings, rice bowls, congee). A brick & mortar manifestation isn't out of the question, but I'm mostly keen on STREET street food right now. The brand's menu choices will always favor use of locally sourced and fresh ingredients. Menu 3 Bao styles: - traditional steamed bao with pleated top - steamed folded "gua bao" - seared Shanghai "(sheng)jian bao" Bao filling examples(will rotate selection of 3 at a time): 1) maple berkshire cha siu (bao), 2) 4-pepper short rib & onion (bao), 3) kaoye tofu & yam (gua bao), 4) BLT (gua bao), 5) shaoxing pulled pork (jian bao), 6) "shanghai grilled cheese" (jian bao) -- see picture link below! Sides: crunchy slaw, root veg chips, soup cup, greens Sample DIsh Picture: https://twitter.com/gongfubao/status/316164108896575488/photo/1

Additional theme inspiration elements - Bruce Lee's yellow jumpsuit - warm yellow (but not orange), medium saturation, single black stripe - Chalk board - woods, matte black, white chalk writing (chalk board on cart will feature our menu & local suppliers daily) - Gongfu in Chinese characters - 功夫 - kitchen tools (optional) - carbon steel chinese cleaver (search CCK knives), steamer baskets, chop sticks, wok, round chopping board w/ hanging loop

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