Créer une identité de marque pour un groupement de concessionnaire automobile

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GCNF stands for Groupement des Concessionnaires Nissan en France. It means French Nissan Dealers Association. It is an non profit association that gathers dealers for the brand Nissan. A car dealer is an independant company that buy cars and services from the Nissan company and resell them to the final customer. It concerns Sales and After Sales. The association is here to offer to the dealers unity and strenght to raise the voices of its contributors and protect their economic interests. The association exists since 2002 and remains strong. This year, the association raised 90% of participation among Nissan dealers. Therefore, the association wants to make this new representation real as a network full of solidarity As the president, I think that a new visual skin for the association could help us to embody our values and give weight to our approach. Unity, network and networking, credibility, strongness, wisdom, professionnal commitment, volunteering Of course, the brand Nissan is the most common point and our new logo could be inspired by it. But the association has to get its own personnality and should exist by itself as a single network. The logo and the brand GCNF is important to animate the association's life, across the contributors, external partners, and the Nissan company above all.

Please find the current logos, just for you to know.

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