Create a logo for NEW quick serve dining concept! phở kitchen (French / Vietnamese Cuisine)

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This logo and identity package is being developed for a quick serve dining concept for mall food courts in the ... The first location will be in an upscale mall in Dallas, TX Pho was certainly a pre cursor to today’s fast food ... phở kitchen will distinguish itself from fast food with a focus on FRESH and NATURAL ... And, like the original street kitchens of Vietnam will prepare items in full view of the ... Many items will be prepared à la minute, further reinforcing the concept of ...

Creative Brief PHO KITCHEN Background This logo and identity package is being developed for a quick serve dining concept for mall food courts in the ... The first location will be in an upscale mall in Dallas, TX (... If successful, this concept will be ... The cuisine is ... The developer is a...+ year successful owner, operator and chef of upscale Vietnamese restaurants in the Dallas ... The restaurant name is: phở kitchen Possible Tags: French / Vietnamese Cuisine No restrictions on whether accent marks are used or on ... Pho is a Vietnamese noodle soup consisting of broth, linguine-shaped rice noodles, a few herbs, and ... It is a popular street food in ... Pho was originally sold at dawn and dusk by roaming street vendors, who shouldered mobile kitchens on carrying ... Pho was certainly a pre cursor to today’s fast food ... phở kitchen will distinguish itself from fast food with a focus on FRESH and NATURAL ... And, like the original street kitchens of Vietnam will prepare items in full view of the ... Many items will be prepared à la minute, further reinforcing the concept of ... Pho Soups will be just one element of a well-rounded ... Vietnam has a long and interesting history that has been shaped by the influence of many outside ... It was during the Nguyễn Dynasty in the...’s, when the French established a colony in Vietnam, when things started to change ... Among many things, the French brought their own food, which slowly but surely began to permeate into all aspects of Vietnamese ... Perhaps the two most noticeable aspects of modern Vietnamese food that were inspired by the French are coffee and ... It’s hard to walk more than a few feet in any city in Vietnam without getting a whiff of dark Vietnamese coffee, or noticing a pile of freshly baked light brown ... Resulting from this mix of culinary heritage is a Vietnamese staple known as bánh mì, which translates to any form of ... However, the term has become synonymous with the widely popular Vietnamese ... It begins with a crusty baguette that’s sliced in half, spread with a thin layer of butter and pâté, stuffed with a variety of meats (both grilled and cured), and topped with fresh vegetables and ... The result is a truly remarkable fusion of French and Vietnamese tastes that’s ready to eat on the ... In addition to Pho, Bánh mì will make up an important part of the PK menu ... Target audience and Competitors The target audience is mall patrons and ... Because the mall location is nestled in an affluent neighborhood with easy parking located near the food court, the customer base could potentially expand to the local surrounding neighborhood upon ... However, the conversion of the food court patron is of first ... While we have no direct experience serving this specific audience, we believe that the nature of the core menu offering will not be appealing to the adolescent or young ... The salad offerings and lighter dishes may appeal to the teenage ... The complex flavors of the French/Vietnamese menu will appeal mostly to the young adult ... We believe the food court customer will very much mirror that of the developers’ upscale restaurant; Male/Female,...+ Years Old, College ... In addition, we will also have a customer attribute that could best be described as ... In certain segments, once the restaurant is known, this concept may eventually compete with the full service restaurants dotted throughout the ... Food court competitors are as follow -- Panda Express, Snappy Salads, Which, Sonic, and ... Objectives Develop a logo that delivers the message that this concept is FRESH, NATURAL and ... Possible themes: The Vietnamese flower is the lotus and the darker purples in the lotus are appealing to ... Also, lime is used in many of the recipes so a lime or green is also an appealing ... Herbs are a key to the freshness of Vietnamese cooking and could also be used in the logo as an element (basil leaf). The sign above the restaurant and the digital signage will be the two most effective methods in delivering the ... The sign above the counter may alter from the logo as the space is strictly a linear ... Therefore two or more treatments may be needed for the logo (vertical & horizontal). The uniform and service item’s logo treatment will be subordinate to the ... Therefore, it’s possible that a reverse of the logo or simplification of the logo could be used on the ... For example, Pho Kitchen at could become PK on the visor with an element that ties into the logo/... We will be reinforcing logo creative with professional full color photography on the digital ... Further, the creative and the “fresh” will be supported by action station food preparation in front of the ... Mandatory Element Develop a logo and identity package to be used in the following areas: Logo Only: • Restaurant Signage (dimensional signage above the counter) • Digital Signage • Menu • Web • Motion Graphic • Aprons / Shirts (embroidered logo) • Hats/Visors • Paper Coffee cups / Clear Plastic Cup / Napkin • To Go Bags Logo, Website, Phone: • Web • Car Cling / Wrap Logo, Website, Phone, Address: • Business Card • Printed Menu If possible we would like to pull an element from the logo that could be used in dividing the menu into ... For example, the word appetizers would be written on or over/under one of the ... Or, this element would start or finish the category ... This could be a leaf of an ... A ... A ... Not to be ... This would be nice to tie in but not ... Single message FRESH and ...

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