Design an eye catching logo for our healthy food brand "Pureté"

食品・飲料品

What we do: We will be selling a variety of healthy food products starting with Artisan flat bread and adding more to our range in the future such as beer etc. Target audience information: -Middle - upper income markets -Early adults - middle aged - elderly -families, supermarkets, restaurants, events etc. -Those people who are healthy, active etc.

Earthy colours

PURETÉ= Our brand name is a french word which means 'Purity' in English. All of our products will be natural, pure and healthy food. Meanings behind Pureté= Goodness, pureness, freshness, clean, good quality, health, natural etc. Message behind our brand= We promise to give our customers food that is healthy, natural, fresh and of good quality. Consumers will trust our brand and associate it with feelings of goodness and satisfaction after consuming our food. What we want= Our logo design needs to have a powerful brand identity and should convey our intended message as mentioned above. We want a lot of thought to go into our logo so that it can symbolise our brand accurately and have a strong meaning. _____________________________________________________________________________________ LOGO STYLE SHOULD BE= Combination mark- using icon/symbol + text together ELEMENTS TO TRY = 1- Leaves - water droplet - birds - dove- happy figures - smile - heart - a view of nature- 'ok' hand gesture - food symbol (or any of your own) Try combining a couple of these elements together in a creative way to create a hidden message in our logo (Abstract style) 2-The font should be: easy to read but not a flat/consistent style. Perhaps using a combination of different fonts to reach a carefully designed font- whilst adding elements of uniqueness to the letters Font style: Tasty, stylish, eye catching, pure, fresh 3- Pay attention to adding a hidden message to the logo (by even combining the text and icon together) 4- A circular shaped logo 5- No generic designs ________________________________________________________________________________________ Finally, the best logo design will be = Creative, unique & clever, original, simple, memorable, appropriate, timeless and versatile

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