Logo for gastrō vérité

est. 1996

写真業

The logo is for my boutique marketing consulting agency. I create content and provide strategies for food and beverage brands. Gastro = food. Verite = cinema. The name loosely translated to food videos. My consultancy was established in 1996. I'm a native Texan...and that can play into my brand - if it makes sense to you. I've included a few logos from other brands I've launched so you can have a feel for the kinds of logos I have approved before. The website/brand this logo will be used on has already been launched at http://gastroverite.com - you can get a feel for the content and the character of the site now. The brand tagline is "adage, emmy, telly, & webby award-winning content creation & social media strategy for food & beverage brands." This doesn't need to be incorporated into the log - it's just provided for content so you have a feel for what the brand is about.

Nature Tones - colors based on the great outdoors—from lush greens, desert-inspired tans, taupes, beiges, biscuits, mushrooms, along with nature-inspired hues. If you use colors outside of these like red, yellow, green or blue, make sure they are muted, not bright, primary colors. The only concept that I have come up with that I like would be a coffee cup, from the top-down, with a lens in the cup where the coffee should be. I have attached a mock-up of the concept just so you can more easily visualize what I am talking about. If you go with this approach, please note that I use Fujifilm cameras, so a Fujifilm lens would make the most sense, IF your illustration has the brand on it. These logos need to work in a 1:1 mode so that can be used as icons on social media accounts. If you want to submit a square and landscape/portrait logo, that's fine, but at a minimum, they need to work and be readable in a square format. I'm looking for a logo that feels hand-made and gritty. Think of terms like organic, hipster, Portland, classic, etc... I'm not looking for modern and cartoonish logos - I am looking for a classic-feeling logo. Lastly - I prefer that the brand name is written with all lower-case letters. So it's "gastro verite" not "Gastro Verite". Please use one or more of the following fonts in your submission: Amatic, Oswald, Waiting For The Sunrise, Daniel, AND/OR, Cutive - You can find all five fonts at https://fonts.google.com Whichever you think works best with your design...

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