New logo for the Swedish vertical farmer - Ljusgårda

農林・水産

Ljusgårda is a vertical farming ... We supply Sweden with fresh Swedish lettuce, all year ... We combine Nordic industrial innovation and traditions in farming to build a company that makes people and plants ... By the summer of... we've finished our first large scale ... A ... ... ... industrial indoor farm with the capacity of providing our customers with over... tons of produce each ... By the end of... we're aiming to be the biggest supplier and brand of bagged lettuce in the Swedish grocery ...

The Ljusgårda brand has been developing since ... Our in-house marketing team has so far created packaging designs, campaigns, printed material, media ... Now we came to a milestone where we will move from being a small local brand, to be the biggest supplier and brand of bagged lettuce in less then 3 ... With that comes the need for a total re-branding and re-work for our visual identity, graphic designs, packaging designs ... In this we feel very confident of what we want our brand to ... What kind of expressions, colors and fonts goes well with our vision and can be combined with good copy and strong marketing ... BUT we feel that we outgrew our logotype and that it is holding us ... Therefore we are looking for external designers to make an updated logo based on the ideas and concepts we have for a future visual identity and ... It's the other way around, we know! With that being said we are looking for a design that goes well with our concept, feels modern yet timeless, and can be simple enough to create a strong brand recognition in our stores, but at the same time be the symbol for strong innovation and the future for a sustainable food ... We've added pictures of our old ... The "Ljusgårda" with a written font and the sun ... Feel free to take ideas from this, but the elements don't need to be included if you have a better ... Before we've only used dark green, light green, yellow and white in our ... See PDF "..." for our old visual identity and ... With the new packaging designs we've in-cooperated color coding for different packaging, based on the flat UI package palette (... See PDF "Fö..." for our new concept that we want to re-brand the logo ... You will also find photos taken from our facility as well as a film we made called "#HämtaHemMaten". See the film here (... We are very keen to see the ideas you can come up with! If you have any further questions, please feel free to contact ... You can also get some inspiration from our instagram (in swedish) at ... Good luck!

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