Shini (シニ), logo design behind the game changer in insurance consumer rights

テクノロジー

The Logo design is about an holding company called Shini Vermögensverwaltung GmbH, which is about holding shares of other companies. In English "Vermögensverwaltung" means holding company, a german "GmbH" equals an english Limited.

As a guideline for the chosen company name "Shini": the owner is mathematician and mystically fascinated in numbers. So "shi-ni" stands for the two digits 4 and 2 in Japanese, which is written in Japanese Katakana シニ. So "Shini Vermögensverwaltung GmbH" should correspond or translate to "42 holding Ltd.". The number 42 here at leasts fits to the only "answer of life the universe and everything" (siehe Douglas Adams, Hitchhiker's Guide to the Galaxy). In more detail, the owner developed life insurance mathematics to reengineer tariff's details of German insurance companies (especially for costs which so far are hidden to consumers) and provides corresponding calculations in court. He is the leading mathematician in this field in Germany. There are no restrictions or limitations for the design. The holding company should be represented by the logo design as serious, modern, disrupting, amazing and starry-eyed idealists. So the to katakana letters (シニ) may be a good staring point, since the 4 (shi, シ) positively looks like a smiley.

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