Create a joyful, trendy, vibrant label for a rosé wine

食品・飲料品

We are producers in the South of France so the Mediterranean blue is something we love. There needs to be some pink but not too much. The pink and red laurel trees are also very common here as seen on La Villa Rosée inspirations. The words "douceur d'été" need to be discreet maybe pearly or shimmery could be nice. This is for a rosé wine so some colors like orange and yellow are not flattering. We want the colors used to set a happy mood.

Chateaux Elie Sumeire

sumeire.com

La Villa Rosée is the brand (it means the pink villa), Douceur d'été is the description (it means summer sweet) and Famille Sumeire is us, the producer. We are wine producers in the South of France, Provence but the word Provence is not to appear on the label.

We are launching a fun summertime sweet rosé that screams good times, vacation, good vibes and lushness. We want to be served as an alternative to fruity cocktails on beaches, terraces, barbecues and rooftops. We will do a back label with the required alcohol content and other legal infos that are not to be present on this label.

For the USA, consumers who enjoy a sweet rosé. New wine drinkers who are not ready for the dry rosé wines. it's a casual and festive wine yet the packaging must be elegant.