Design Fresh Italian Rosé Wine Label

食品・飲料品

Tenuta Marino

tenutamarino.com

Rosé (must include Produced in Le Marche Italy, the year, 12% alcohol in smaller font somewhere on the label)

This is the first wine from our new vineyard. We are looking to develop a set concept as this will be one of 5 wines we will be making. This label should invoke peaceful carefree thoughts, feelings and colours of spring and summer, the beach, outdoor eating and drinking and wildly colourful sunsets. It should give the drinker a thought as to where the wine comes from being we are in the rolling hills but only 10 minutes away from the beach. The other wines we will produce will be two bold red wines, one sparkling white wine and one sparkling rose - The idea is for the image to change slightly (maybe color or shape of design) but have the overall layout and text placement be the same between the 5 products.

For Rosé we are targeting mostly female millennials with average to higher income from 24-40 interested in a more adventurous, lesser known small producing vineyard happy to spend $16-25 per bottle. Looking for online shoppers or city dwellers. For our other products we are looking to attract both male and female wine drinkers.