Handcrafted, vintage wine labels for our new brand "Über den Dingen"

食品・飲料品

Amthof12

www.amthof12.de

Über den Dingen

JOB DESCRIPTION: (view briefing_ueber-den-dingen.pdf for further information) To do: Wine labels for the new wine brand „Über den Dingen“ consisting of three wines: white, red, rose. We expect: ONE basic label for all three wines (recognition!). The wine colour should be written on the label (weiß, rosé, rot) + and additionally be shown on the label by a spot in the respective color. ################### BRANDNAME: 
Über den Dingen Description: The brand name is a play on words with the place of origin "Oberderdingen" which literally means over (Ober) the (der) things (Dingen). Meaning: To be above things: Exude serenity. Feeling lightness. Being unimpressed, remaining calm, not worrying about everyday concerns, switching off everyday life, relaxing Subclaim: 
Württembergisch leicht genießen Translation: „Enjoy the ease of Württemberg“ ###################

Most of the sales are generated in the region approx. 20 km around Oberderdingen (Württemberg, Germany). The wine should open up new target groups for our cooperative: young, urban people, but also cosmopolitan, well-off people between 30 and 60 years of age. The wine should become the new icon wine for our region.

Handcrafted Design for an honest, handcrafted, regional product. The brand name "Über den Dingen" should be clearly recognisable as a key visual. Techniques such as handlettering, ink or pencil drawing or materials such as natural paper convey these values.

max. height: 10.5 cm