Brand guide

Brand Guide Outline

Design:

Cover
Introduction
About/Mission Statement
Table of Contents

Logo:

Extend Your Logo into a Brand:
Explanation of how the logo represents the brand identity.

Logo Usage and Variations:
Different variations of the logo and when to use each.

Dimensions and Guides:
Specific dimensions for different applications and guidelines for placement.

Clear Space Usage:
Instructions on maintaining adequate space around the logo for visibility and impact.

Correct Logo Usage:
Examples and guidelines for proper usage on various backgrounds and materials.

Logo on Backgrounds:
Demonstrations of how the logo should appear on different backgrounds to ensure readability and consistency.
Colors:

Summary of Brand Colors:
Primary and secondary brand colors with corresponding color codes.

Primary Colors:
Details and usage instructions for primary brand colors.

Secondary Colors:
Details and usage instructions for secondary brand colors.
Typography:

Font Styles:
Description of primary and secondary font styles used in the brand.

Font Pairing:
Explanation of how fonts are paired for consistency and brand identity.

Primary Typeface:
Details of the primary typeface, including style, weight, and characteristics.

Secondary Typeface:
Details of secondary typeface usage, if applicable.

Typography Leading and Sizes:
Instructions on leading (line spacing) and font sizes for various applications.

Imagery:

Logo Usage on Images:
Guidelines for incorporating the logo into imagery while maintaining visibility and brand integrity.

Stationery & Social Media:

Example Shots:
Mock-ups of business cards, Facebook covers, and other stationary/social media applications to demonstrate brand consistency and usage.

Confidentiality and Portfolio Display:

Public Showcase:
Preference to showcase work for artistic and professional recognition.
Privacy Option:
Option for full privacy with an additional 10% charge if required.

Pricing and Adjustments:

Price Correction:
Potential for price adjustments based on project complexity and requirements.

Other formats are available on request.

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