Brand Guide Design - Standard

The Standard Brand Guide Design service includes:

• 1 custom-created design proposal for the brand guide document + custom covers
• Size: Letter or A4. Layout: landscape or vertical.
• Page count: 16-20

• Introduction: Brand Story / Mission / Values

• Primary Logo
• Logo sizing and spacing
• Logo usage and logo misuse

• Color Specifications:
- Primary color palette
- Secondary color palette (accent colors)
- CMYK, RGB, Hex color codes

• Typography Guide:
- Primary typography
- Alternate typography
- Typographic scale
- Font pairing
- Font links

• Glossary/Resources

• Deliverables:
- print-ready .pdf
- digital .pdf
- editable author files: supplied in InDesign format. We will include the image library and fonts library.

Notes:

1. The Brand Guide Design project does not include the logo refresh service. Additional charges might be applied in this case - please contact beforehand for details.

2. For any additional chapters/customization, please contact beforehand; additional charges might apply, depending on the request(s).

3. Once the project work is in progress, the project becomes non-refundable. A refund can be requested only if our team failed to deliver on time, or important project details have been overseen on our end.

4. Our team retains the right to showcase the project in the portfolio. To keep the project completely private, an additional fee of $199 will be invoiced.

5. The project is activated only after all the project details have been discussed and agreed upon. We will communicate the project start date and expected delivery date at the beginning of the project.

You will receive a comprehensive and consistent set of guidelines that will help you format your printed and web materials, in order to keep your branding consistent and strong. The deliverables include digital .pdf, print-ready .pdf, editable author file (.indd), image library, and fonts library.

Additional deliverables will be invoiced accordingly.

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