TorraMór new outdoor clothing brand to the market needs a logo

農林・水産

We have developed a range of outdoor clothing and products for primarily the agricultural / farmer market but also suitable for rural based customers which are out in the elements such as gamekeeps, highland estate workers, hunters and outdoor pursuits lovers. The clothing has been tested and will withstand the rigors of the physical day job with its rip stop / hardwearing material and also the harsh weather conditions experienced in the high country / back country here in Scotland - where we are based. Currently we have to import suitable clothing from New Zealand and as a result have developed these ranges so that they are designed and made in the uk. We see the branding not just being uk wide - we see it being global if we get the product + branding correct. The Name TorraMór comes from Gaelic and we like not only the highland native language connection but also the 'ruggedness' of the name. It means a range of things castle / hill / large / big ( we don't necessarily want a castle on the logo though but like the connotation with shelter / fortress )

Even although this is a practical product we do want it to have a universal appeal and be modern to capture a younger demographic also. Whilst the clothing developed so far are outer garments only we are in discussion with our manufacturer to also branch into t shirts , beanie hats, wool socks etc… The materials are sustainability sourced and garment sustainably manufactured - this is not fast fashion. We are working with top notch materials and they are manufactured here in the UK, it will be a quality product which the price point will reflect, and the logo must emulate this - but not appear unattainable either.

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