Company brochure - MOAB Ingénierie

MOAB Ingénierie will use this brochure as a company and services overview to hand out during sales and business ... It is intended for professional stakeholders in the construction and real-estate industry, including: - Architects (primary target): architectural firms looking for a reliable partner for construction cost consulting (quantity surveying), design coordination, site execution follow-up and OPC project scheduling/coordination, to secure architectural intent, compliance and budget through to ... - Project Owners / Clients (public and private): companies, real-estate owners, investors, operators, housing providers and public bodies seeking end-to-end support to control cost, schedule, quality and project ... - Engineering consultancies (MEP, structural, thermal, ... technical partners for joint bids / co-contracting and referrals on ... - Developers / real-estate operators: needing a structured partner for cost planning, tendering/procurement, project management and site execution ... - Large accounts / multi-site clients: real-estate and construction departments (retail chains, networks, corporate groups) looking for strong processes, planning, coordination and clear reporting, with execution properly ... These audiences are experienced professionals, so the brochure must be clear, well-structured and highly credible, with a sober, premium tone

The brochure should feel premium, sober, minimal, and highly structured, at the intersection of engineering and ... Use a clean grid, strong typography hierarchy, and generous white ... The overall impression must communicate control, method, and trust—not “construction marketing”. Brand elements to follow : - Typography: use Gotham (Gotham Bold for headlines/titles; Gotham Book for body text). - Color palette: stick to MOAB’s neutral, premium palette (white + greys + charcoal). The main dark brand tone is deep charcoal (..., #...), with mid-greys for secondary ... - Logo usage: respect logo variations (dark logo on light backgrounds, white logo on dark backgrounds), keep the clear space, and do not alter/distort the ... Photography / imagery direction (very important) Please integrate high-quality, upscale visuals aligned with MOAB’s positioning: - Construction site / execution follow-up: clean sites, craftsmanship details, coordination moments, quality checks, materials and ... - Design / studies / engineering: plans, technical documents, cost estimates, schedules, dashboards—avoid generic “stock” looking ... - Project universe to reflect: high-end chalets, premium housing, and tertiary renovations (offices, retail, occupied sites). Avoid cliché “yellow helmet” imagery or low-end construction stock ... Prefer natural light, elegant compositions, and an architectural ... Overall mood Modern, calm, premium and credible—like a boutique engineering firm securing demanding projects through to ...

Do not translate our service ... Keep these headings exactly in French: Économie de la construction / Maîtrise d’œuvre / Pilotage OPC / AMO / management d’opé... Avoid a “cheap construction” look: no cliché visuals (yellow helmets, generic workers posing, low-end stock photos). Avoid cluttered layouts: too much text, small font sizes, dense blocks, weak ... Keep it clean and ... Avoid inconsistent branding: do not alter/distort the logo, do not change brand colors randomly, avoid decorative ... Avoid overly marketing/flashy design: no heavy gradients, unnecessary effects, loud colors, or “sales brochure” ... Avoid vague claims: the tone must be credible, factual, and engineering-driven (clarity, method, control). Avoid mixing languages on the final brochure: the brochure content should be in French (brief can be in English).

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