logo for 信福购 (Chinese) XinfuGo (English) - Logo for a retail store in rural China

小売

It is a new type of retail store in rural China, that offers a place where people can order products online. It is like a catalog shop (e.g. Argos, or Sears in early days). The logo is also going to be used on our website. Bear in mind that the consumers will be not well-educated, or even illiterate, so the logo can't bee too fashionable or fancy. It should make people feel trustworthy, approachable and simple. I like to fit in both Chinese and English into the logo. But if that is too complicated, then only Chinese.

A designer who knows Chinese a bit, and the Chinese context a bit will be very helpful. Again - the demographics will be older, rural, low education level. They have quite simple life, uneventful. So something new will definitely draw their attention, but if it is too interesting, they will instead, shun away.

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