Confident, Fresh and Unique Logo for a Modern Women Brewery in Zürich

食品・飲料品

WHO WE ARE We are women who produce raw, organic kombucha and craft beer. Our key values are health, sustainability and women empowerment. We have an interesting and creative concept and our business name is a wordplay of a mix of brewery (Brauerei) and women (Frauen). We produce raw kombucha because we would like to support alcohol-free, healthy drinks. Besides, we want to also particularly support women to use their whole creativity in designing, production and marketing. Furthermore, it is our goal to create a work environment that matches individual needs. TARGET People who care about healthy food and drinks, local products and support women empowerment in Zürich, Switzerland. They are probably between the ages of 18-45. We sell Kombucha in bars in Zürich and offer bicycle delivery.

We like reds, oranges, yellows and light neutrals but we're open to your suggestions.

STYLE We would like the logo to represent: freshness; confidence; openness; sustainability; passion; MODERN FEMININITY with a twist of cheekiness. DOs - The focus is on “Frauerei”; - The logo should represent STRONG and CONFIDENT women; - The Logo can also be just the font/writing; - Simplicity (the logo will be placed on a label so we prefer something simple. So that the label is not overloaded); - Responsive logo. It should not have a standalone element(s); - I’m interested in combination logos (wordmark, abstract); IDEAS 1. We were thinking of a body part of a woman's body or face in the logo; 2. Our previous logo had the lettering “Frauerei” and two eyes in it. We really liked the logo with a woman in the center of it. One eye was open and the other one was closed. We liked that this gave the logo a NICE TWIST and it was a BIT CHEEKY. We'd like the new logo to have this nice twist and simplicity too. 3. We are open to new ideas that we can even think about; 4. We are also really open if someone want to improve our previous logo! So, we would like to improve the lettering and the color of it. But we really like the combination of women and lettering a lot! DON'T - We do not want to see anything sexist or racist; Here's our Instagram: https://www.instagram.com/frauerei/

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