KNUDSØN - create brand logo for home accessories start-up

家具・インテリア用品

KNUDSØN is a newly established company in the field of furnishing and decoration. Products from the above-mentioned area are to be sold under the KNUDSØN own brand via various online sales channels. The company is based near Hamburg (Germany). The positioning in the market should be based on the "Northern European" origin. The brand and products should therefore correspond to a Nordic / Scandinavian design style. The brand and the products are intended to convey a sense of "coziness", described in Danish as "hygge". The focus of the product portfolio is on the sale of furnishing and decorative items that contribute to your pleasant room ambience (hygge), primarily in the living, dining and sleeping areas. The products should be of high quality or convey a high quality in order to differentiate themselves from the competition described. For this purpose, primarily natural materials should be used (e.g. wool / wood / leather / metal). In addition, there should be a harmonious selection of colors, primarily natural colors (Scandi-chic). The product range will initially include the following product types: - Home textiles such as table mats of all kinds (tablecloths, placemats, coasters, etc.), pillowcases in the living area, blankets in the living area, covers in the sleeping area, bathroom textiles - Decorative items such as bowls, pots, vases, etc. - Home items such as salt and pepper dispensers, vessels for vinegar and oils, coffee and tea accessories, storage tins, packaging caps, drinking vessels and bottles made of glass Target group / class of buyers: - Demographic - gender: unspecific -> primarily female / couples The subject of "living" is to be viewed as gender-unspecific. The purchase decision is primarily made by female customers or by couples. - Demographic - Age: 20 to 50 Due to the focus on online sales and the topic of "living", the age of the intended buyer group is between 20 and 50 years. - Psychographic - lifestyle Urban, modern, style-conscious, close to nature - Geographical - sales market: primarily Germany / secondary neighboring countries The sales market should initially be limited to Germany. An expansion to the neighboring states is planned, but will not be pursued for the time being.

Further information: The logo should be applied to products and packaging of the most varied types and properties (embossing and engraving on wood, leather, metal, etc.). The use of lettering and / or a logo (primarily word mark / secondary figurative mark) is envisaged.

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