Logo Design: BUILDER Chōwa Concept Home

see creative brief (two versions of tagline)

建築

Published by Hanley Wood, BUILDER is the authority in the residential construction industry and serves as the magazine of the National Association of Home Builders (NAHB). For more than three decades, BUILDER has provided essential news, information and resources about products, technologies, trends, regulatory requirements and best practices to help home building professionals build smart. To learn more, visit builderonline.com. The BUILDER Chōwa Concept Home will bring together an international design, development, and construction team from Japan-based Sekisui House and its wholly-owned home building company Woodside Homes. This concept home will introduce technologies, best practices, and a new approach to “improving society through housing,” to North America-based home building enterprises. Due to be unveiled at the Consumer Electronics Show (CES), Jan 7-10, 2020, and the International Builders’ Show (IBS), Jan 21-23, 2020, both in Las Vegas, the goal of the BUILDER Chōwa Concept Home will be to introduce the U.S. market to the Sekisui House core value of “love of humanity,” as a strategic platform for the design and development of an innovative home of the future. Chōwa is an ancient Japanese term that represents the spirit of partnership and reflects life-balance, well-being, sustainable value, and connectedness to nature. This house will engage with American families’ growing preference for homes that support health and well-being. It will highlight the balance and harmony between real-time benefits and timeless values in “slow living”; between indoor living and outdoor life, between technology and privacy, between comfort and simplicity, and between themselves and their community and the natural environment.

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