logo for innovative Venture Backed Proptech startup

Vizibly

We are developing a financial performance management platform for real estate owners and property managers.

Presently, our end user views the process that our product is simplifying and transforming as: the worst time of the year, a nightmare, complete confusion, overwhelming. They are very fearful of having to do financial plans, work with numbers, and know it’s going to be a complete distraction from doing things they actually care about, such as providing customer service.

Thus, the product needs to convey that we are:
- modern (all the competition was developed in the 90s)
- simple/easy to use (UX focused and designed to help unsophisticated users build complex financial models
- optimizing their financial performance

PLEASE READ THE BELOW SECTION FOR DESIGN GUIDELINES

I’m interested in pictorial logos.

I'd like you'd to explore ideas that utilize the font Gelion and/or something similar to it.
I'd also like you to explore ideas similar to the Finmark logo where they have an arrow to indicate upward financial performance: https://finmark.com/

And see if there is a way to incorporate that into a house or apartment building icon.

https://www.mynd.co/
https://www.buildzoom.com/
https://esusurent.com/
https://www.measurabl.com/