Rückenträger

We've got your back.

小売

Our company offers a variety of back-friendly products such as baby carriers, slings, and backpacks for children, teenagers, adults (including those in the business sector), and the elderly. Our products are designed to prioritize back comfort while carrying, promoting a comfortable and healthy carrying experience. Our target audience includes individuals aged 20 to 80 who value health, comfort, and style.

Logo Design Briefing: Target Audience: ---------------- Men and women aged 28-80 with a medium to high income. Our customers are educated individuals who value thinking about the future and how they can preserve their bodies, especially when it comes to back health, by choosing high-quality products. Emotional Impact: ---------------- The logo should convey trust, modernity, and reassure that "The Back Bearers" are the right choice for purchasing a product. It should underscore the reliability and quality of our products and convey the message that we care about the health and well-being of our customers. Application Areas: ---------------- The logo will be used in a variety of ways - in the online shop, on packaging, and as a brand icon directly on the products we distribute. These include baby carriers, backpacks for small children, teenagers, professionals, hikers, and retirees. Color Preferences: ---------------- We are leaning towards green shades, complemented by accents in yellow and pink, to cover a wide range of emotions and associations, from connection with nature and freshness to energy and friendliness. Specific Requirements for the Typeface: ---------------- (-) Uniqueness: We are looking for a typeface that is modern and special, distinct from common fonts like Arial or Helvetica, giving our logo a unique character. (-) Integrated Elements: The typeface should include hidden elements, similar to the FedEx logo, that evoke deeper meaning or an "aha" moment, thereby strengthening brand engagement. (-) Versatility: The logo, especially the typeface, must function without the brand icon and remain consistent and recognizable across different mediums (digital and physical). Presentation of the Logo: ---------------- (-) Please only design proposals on a white background. We desire a unique, recognizable typeface for our font logo. No Arial, no Helvetica. (-) Please present us with the brand icon together with the font logo and claim, the brand icon separately without the claim, and the font logo separately without the claim. Additional Information: ---------------- Take a look at the old brand at https://outdoora.ch/. We find this site very timid and no longer up to date. We want to clearly show what we do. We do not like the design of Outdoora. We look forward to a design that establishes our brand "die Rückenträger" as a synonym for back health, quality, and trust.

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