注目 新着 人気 ポートフォリオ 0 0 0 0 0 0 0 0 0 0 0 0 0 0 知っておきたいこと メンバー歴: 2015年09月17日(木) 経験 0 優勝したコンペ 0 最終選考者 0 1-to-1プロジェクト 0 リピータークライアント 認定 初級レベル 言語
:format(webp)/99designs-contests-attachments/61/61590/attachment_61590846 "The logo is the product of experientation with different types of folds for producing the letters \"f i l e r\" (see concept at the bottom).
Once placed near the company name, it immediately reveals a sublte M shape (as a whole, as well as in the whitespace) and an F shape.
Traits:
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- paper planes; speed, agility, sharing, files. strongly linked with \"send, share\" actions
- edgy folds give depth and character without gradients
- ligtly resembles a business shirt collar denoting a professional / b2b service
- top whitespace reveals a star shape; suitable for bullet points
Colors:
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Blue is the color of hyperlinks, so the ditigal / file-oriented nature of your services is immediately emphasized.
It is complemented with a pure violet magenta which adds a tint of professionalism and feminine care while also complementing the hyperlink metaphor, being the color most often associated with a visited link.")
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:format(webp)/99designs-contests-attachments/61/61595/attachment_61595027 "A text-based approach with a fiel-cabinet twist.
Boils down to the essence of what the name and services imply.
The handle can change color based on the sector, or the whole name can.
Best,
Robert")
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:format(webp)/99designs-contests-attachments/63/63154/attachment_63154055 "Less is sometimes more, especially with a well established service that needs to be inviting to a wide variety of cultures (tourism-wise).
I have approached this project with focus on the typeface, as I believe a company bearing the city's name must 'become' part of the architecture - think city hall, museum, etc.
The 2 fonts are carefully selected from my free-for-commercial-use catalogue, so I can assure you no additional fees will be necessary.
Brainstorming this has been a pleasure.
All the best,
Robert")
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