𝐃𝐄𝐂 𝐥𝐨𝐠𝐨𝐦𝐚𝐫𝐤+𝐥𝐨𝐠𝐨𝐭𝐲𝐩𝐞 -> focus on chemistry, engineering, sustainability, circular economy, DECarbonization

工業・製造業

DEC is focused on engineering and supply of turn key sustainable industrial VOCs and HAPs emission control systems for the chemical, petrochemical and pharmaceutical industries. Backed with 75+ years of global experience, thanks to products of the highest quality, patented and/or innovative processes, with thousands of systems in operation, we are facing the global challenges, focusing on innovative sustainable technologies and research.

Use dark blue as main colour (eg Hex : #00239c or darker shades of the blue color). Present your creations 𝐚𝐥𝐰𝐚𝐲𝐬 in two versions: a) dark blue logo on white background b) white logo on dark blue background

When designing the 𝐃𝐄𝐂 logo (𝐰𝐰𝐰.𝐃𝐄𝐂.𝐠𝐫𝐨𝐮𝐩), it is important to keep all of the below requirements in mind. The logo should be simple, memorable, timeless, and versatile. It should also accurately represent the 𝐃𝐄𝐂 brand and its history and values. The final logo design shall incorporate both a LOGOMARK and a LOGOTYPE. We may request to show the logomark and logotype with or without the ™ or ® marks and with the year of incorporation (1946), feel free to show it from now or later. 𝐰𝐨𝐫𝐤 𝐡𝐚𝐫𝐝 𝐚𝐧𝐝 𝐟𝐨𝐜𝐮𝐬 𝐢𝐧𝐢𝐭𝐢𝐚𝐥𝐥𝐲 𝐨𝐧 𝐭𝐡𝐞 𝐥𝐨𝐠𝐨𝐦𝐚𝐫𝐤, 𝐰𝐢𝐭𝐡 𝐚𝐥𝐥 𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐯𝐚𝐫𝐢𝐚𝐭𝐢𝐨𝐧𝐬: 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐨𝐧𝐞, 𝐜𝐨𝐮𝐩𝐥𝐢𝐧𝐠 𝐚 𝐦𝐨𝐝𝐞𝐫𝐧 𝐝𝐞𝐬𝐢𝐠𝐧 𝐰𝐢𝐭𝐡 𝐫𝐞𝐚𝐝𝐚𝐛𝐢𝐥𝐢𝐭𝐲, 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚𝐰𝐚𝐫𝐝𝐞𝐝. 𝐋𝐎𝐆𝐎𝐌𝐀𝐑𝐊 requirements: Represent the 𝐃𝐄𝐂 brand (showing the "DEC" letters) eventually merged with any of the concepts of chemistry, engineering, sustainability, circular economy, and decarbonization (through symbols/shapes, geometric or abstract). he logotype is designed to be simple and visually appealing. It is also designed to be informative, conveying the key messages of the circular economy. 𝐄𝐱𝐚𝐦𝐩𝐥𝐞s (feel free to propose your design): * 𝐝𝐞𝐬𝐢𝐠𝐧 𝐚 𝐥𝐨𝐠𝐨𝐦𝐚𝐫𝐤 𝐰𝐢𝐭𝐡 𝐨𝐧𝐥𝐲 𝐭𝐡𝐞 𝐥𝐞𝐭𝐭𝐞𝐫𝐬 "𝐃𝐄𝐂" * 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚 𝐮𝐧𝐢𝐪𝐮𝐞 𝐚𝐧𝐝 𝐯𝐢𝐬𝐮𝐚𝐥𝐥𝐲 𝐚𝐩𝐩𝐞𝐚𝐥𝐢𝐧𝐠 𝐥𝐨𝐠𝐨𝐦𝐚𝐫𝐤 𝐟𝐨𝐫 "𝐃𝐄𝐂" 𝐭𝐡𝐚𝐭 𝐢𝐧𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞𝐬 𝐨𝐧𝐞 𝐨𝐫 𝐦𝐨𝐫𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐞𝐥𝐞𝐦𝐞𝐧𝐭𝐬: a) "DEC" letters (MANDATORY) b) Geometric shape: you can use a geometric shape such as a hexagon or multiple hexagons to represent chemistry (e.g. molecules). c) Arrows: you can use arrows to symbolize the three Rs of the circular economy, reduce, reuse, and recycle. d) Leaf: you can use a leaf to represent the environment. e) Horizontal infinite symbol: you can use a horizontal infinite symbol to symbolize the circular economy. Concept: hardness and crystal structure of carbon. Known to the ancient Greeks as ἀδάμας (adámas, 'proper, unalterable, unbreakable')... Carbon is one of the most fascinating elements in all of nature, with chemical and physical properties unlike any other element. With just six protons in its nucleus, it's the lightest abundant element capable of forming a slew of complex bonds. All known forms of life are carbon-based, as its atomic properties enable it to link up with up to four other atoms at a time. The possible geometries of those bonds also enable carbon to self-assemble, particularly under high pressures, into a stable crystal lattice. If the conditions are just right, carbon atoms can form a solid, ultra-hard structure known as a diamond. The structure of GRAPHENE (plain or 3D) has been selected as an element to be represented in the logo. reference links for 𝐜𝐡𝐞𝐦𝐢𝐬𝐭𝐫𝐲 -> 𝐦𝐨𝐥𝐞𝐜𝐮𝐥𝐚𝐫 𝐬𝐡𝐚𝐩𝐞 "𝐢𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧𝐬": 𝐜𝐚𝐫𝐛𝐨𝐧: https://www.pixtastock.com/illustration/67089549 or https://en.wikipedia.org/wiki/Carbon#/media/File:Eight_Allotropes_of_Carbon.svg 𝐠𝐫𝐚𝐩𝐡𝐞𝐧𝐞: https://stock.adobe.com/it/images/3d-illustration-of-graphene-lattice-the-idea-of-the-molecular-structure-of-graphene-carbon-atoms-in-the-form-of-hexagon-honeycombs-3d-rendering/217424348 𝐋𝐎𝐆𝐎𝐓𝐘𝐏𝐄 requirements: * logotype in full capitals (representing the business units: 𝐃𝐄𝐂 𝐆𝐑𝐎𝐔𝐏, DEC HOLDING, DEC IMPIANTI, DEC SERVICE, DEC LAB, DEC ENGINEERING, DEC AUTOMATION, DEC ANALYTICS); business units may show just the first letter as capital letter (eg Group), if you think the design will look better. * use of 𝐝𝐚𝐫𝐤 𝐛𝐥𝐮𝐞 as main colour (eg Hex : #00239c or darker shades of the color) * 𝐞𝐚𝐬𝐲 𝐭𝐨 𝐫𝐞𝐚𝐝, avoiding confusion between letters NOTE: * depending on the readability of the proposed logomark, we may not need the logotypes to stand beside the logomark, but in any case we need both to be proposed and drafted in this contest. * when proposing different layouts, show both vertical and horizontal logo (logomark + logotype) displacements. * 𝐛𝐞 𝐬𝐮𝐫𝐞 𝐭𝐨 𝐬𝐡𝐨𝐰 𝐢𝐧 𝐭𝐡𝐞 𝐩𝐫𝐞𝐯𝐢𝐞𝐰 𝐨𝐟 𝐭𝐡𝐞 𝐥𝐨𝐠𝐨, 𝐛𝐨𝐭𝐡 𝐥𝐨𝐠𝐨𝐭𝐲𝐩𝐞 𝐚𝐧𝐝 𝐥𝐨𝐠𝐨𝐦𝐚𝐫𝐤, 𝐢𝐧 𝐨𝐫𝐝𝐞𝐫 𝐭𝐨 𝐞𝐚𝐬𝐞 𝐭𝐡𝐞 𝐩𝐫𝐞𝐥𝐢𝐦𝐢𝐧𝐚𝐫𝐲 𝐬𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧 Background requirements: 𝐏𝐫𝐞𝐬𝐞𝐧𝐭 𝐥𝐨𝐠𝐨𝐦𝐚𝐫𝐤 𝐢𝐧 𝐛𝐥𝐮𝐞 𝐨𝐧 𝐰𝐡𝐢𝐭𝐞 𝐛𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝 𝐚𝐧𝐝 𝐢𝐧 𝐰𝐡𝐢𝐭𝐞 𝐨𝐧 𝐚 𝐛𝐥𝐮𝐞 𝐛𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝, 𝐰𝐢𝐭𝐡 𝐚𝐧𝐝 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐥𝐨𝐠𝐨𝐭𝐲𝐩𝐞𝐬. Additional notes: * The logomark and logotype shall be versatile and look good on a variety of materials, such as websites, business cards, signage, stamps. * The logomark shall look good and readable on a small enamel pin with or without the logotype (a dedicated render will be appreciated). * The logotype shall be easily editable to adapt it to the specific business unit, easily fitting any BU naming (from the shortest name "LAB" to the longer "ENGINEERING"). ********** The DEC corporate logo is a relic of the past. It was designed in the 1980s and hasn't been significantly updated since. It's time for a fresh, modern look that reflects our company's current values and mission. The current logo is not only visually dated, but it's also difficult to read when projected during presentations and events, and difficult to read and reproduce at small sizes. We are looking for a modern logo that could not totally unliked from the past version, but we are also considering a completely new logo design, provided the design reflects the company's values and mission.

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